The ideal Window Genie franchise owner
If you’re someone who thrives on interaction with other people, if you’re outgoing and a natural conversationalist, if you’re someone who has always dreamed of owning your own business, then you’re exactly who we’re looking for.
“An ideal Window Genie franchisee is someone who likes being involved in different things, and you’ve got to be a people person,” says Bergen, N.J., franchisee Gil Moskovitz. “You’ve got to have face-to-face interaction with someone. People take a liking to someone immediately, and you’ve got to be comfortable talking to people.”
Window Genie will never ask you to do the hard sell. There’s no cold-calling or knocking on doors to drum up business. In fact, we employ sophisticated marketing strategies that are tailored to every franchisee’s individual market. Ours is a simple, scalable business that relies on multiple streams of revenue and good word-of-mouth from customers for success. Indeed, 90% of all new customers are first-time customers, having never used a window cleaning service before. That’s why it’s important to provide great service and build a strong rapport with each customer right out of the gate.
“If I put someone in front of a customer to sell a $5,000 window tinting job, can they pull it off? You can sell window cleaning if you present it correctly with a competitive price, ” Rik says. “But you’re not going to sell film if you’re not good with people and haven’t taken the time to understand the product. You’ve got to have people skills along with a good personality.”
When Omaha, Neb., franchisee Dick Stieren was training to open his own Window Genie, he did a ride-along with veteran owner Jason Hatch of Des Moines. Here’s how that went: “We made seven or eight stops, did a window tinting estimate and a couple of window cleaning estimates. We stopped in the city on a contract for power washing a parking garage downtown. In between, he stopped and did a quick window cleaning on a condo because his techs were in trucks across town and it fit into his route. We moved on to a couple more bids. It was all talking to people. You’re talking about window cleaning, but you’re building relationships.”