Finding your ideal customers
The services our company provides appeal to a broad range of homeowners, from families trying to sell their homes and elderly people who can no longer safely perform household chores, to people who would simply rather spend their limited time off doing something more fun than cleaning windows. We entice customers to stay with Window Genie through a program that offers discount pricing for cleanings scheduled on an annual basis.
“The sweet spot is $200,000-$600,000 homes, and there are a lot more of those than $10 million homes,” Rik says.
Your customers will be in suburban subdivisions. They won’t all be wealthy; most will be normal, working families who are just too busy to get around to cleaning the windows or pressure washing the deck. You’ll also find that Realtors hire window cleaners — homes sell much faster when the windows are spotless.
Our franchisees also do 20% commercial work. Small businesses, retail shops and even offices also need window cleaning, especially when they are near our core neighborhoods.
When it comes to window tinting, our customer base is more varied. A homeowner might seek you out looking for an energy-saving film, or someone may want to beef up home security by adding a security tint.
Our customers come from all walks of life and have a wide range of income levels. After all, no one, no matter how much money they make, really likes looking through dirty windows.