Quick, can you recall the name of the last window cleaning company you saw in your market? Chances are, you can’t. Most are small, mom-and-pop businesses driving unmarked vans. They don’t wear uniforms and have a tendency to fade into the crowd.
If you saw a purple-wrapped Window Genie van driving through your neighborhood, though, with our genie and purple lightning in the background, you’d remember it. That’s the idea behind all our services — stand out and make a positive impression on our customers.
We want customers to know they can rely on us to clean their windows, pressure wash their driveways, tint their windows for greater energy efficiency or security — and we also want customers to remember us. We created the genie as a way for our brand to stand out, and the lightning seemed like the most logical thing that would happen when you let that cleaning genie out of the bottle.
Even our purple uniforms are designed to make Window Genie easy to remember. In the cleaning industry, most companies tend toward whites, blues and greens. Purple makes Window Genie stand out. When customers first use our WG-57 Glass Cleaner, a multi-purpose cleaner that we sell, we like to point out to them, “That’s what purple smells like.” We often leave a bottle behind so when they want to clean a mirror or countertop, they think of us. It’s very effective.
A former Disney illustrator drew our genie; it’s no accident that he’s appealing to kids. They notice the vans driving by and point it out to mom. That’s important because 95% of the time, moms are the ones who call us to schedule a job.
Founder and President Rik Nonelle knew, even all those years ago, that it would be important for his company to be distinct. “People either get it or they don’t,” says Rik. “If they don’t get what the Geniemobile symbolizes and why that’s so valuable, well, I don’t think we’ve ever sold a franchise to someone who doesn’t get it.”